Calculate total revenue from Product Sales (units × price), Subscription (subscribers × monthly price × period with churn), or Services (hourly rate × hours × staff). Includes discount impact, tax, annualized revenue, and scenario analysis at 50%–150% of current volume.
Revenue Calculator is part of the Business & Marketing collection. If you want a broader view of similar workflows, open the Business & Marketing category page or browse all QuickTools categories.
Common next steps after this tool include Break-Even Calculator, Profit Calculator and Marketing ROI Calculator.
A revenue calculator is an online tool that computes your total income from selling products, running a subscription service, or billing for professional services — before any expense deductions. Unlike a profit calculator (which subtracts costs), a revenue calculator focuses purely on the top line: how much money flows into the business from customer transactions.
This tool supports three modes. Product Sales mode multiplies units sold by price per unit, applies an optional discount, and calculates tax to give you gross revenue, net revenue, and annualized projections. Subscription mode computes Monthly Recurring Revenue (MRR), applies a monthly churn rate over a multi-month period, and outputs Annual Recurring Revenue (ARR). Services mode calculates from hourly rate × hours per week × number of staff, showing daily, weekly, total, and annualized revenue. All modes include a scenario table showing revenue at 50%, 75%, 100%, 125%, and 150% of current volume.
| Mode | Example | Inputs | Net Revenue |
|---|---|---|---|
| Product Sales | Electronics store | 500 units × $299, 5% discount | $141,525 |
| Product Sales | Online clothing brand | 2,000 units × $35, 10% discount | $63,000 |
| Product Sales | Digital product | 10,000 units × $9.99, no discount | $99,900 |
| Subscription | SaaS startup | 800 subs × $29/mo, 12 months, 2% churn | $250,572 |
| Subscription | Newsletter platform | 3,000 subs × $9/mo, 6 months, 1% churn | $158,682 |
| Services | Freelance developer | $95/hr, 40 hrs/week, 50 weeks | $190,000 |
| Services | Marketing agency | $150/hr, 35 hrs/week, 3 staff, 52 weeks | $819,000 |
Product Sales mode uses straightforward multiplication. Gross Revenue equals Units Sold times Price per Unit. A percentage discount is applied to reduce gross revenue to net revenue. Tax (VAT or sales tax) is then applied to net revenue to arrive at the after-tax figure. The annualized estimate multiplies net revenue by 12 (assumes monthly sales cadence):
Subscription mode computes revenue month by month, applying the churn rate each month to the starting subscriber count. This means revenue decreases if churn > 0%, simulating real subscription decay. MRR is the Month 1 revenue; ARR is the annualized equivalent of the full-period revenue:
Services mode calculates from time and rate. Weekly revenue is hourly rate times billable hours per week times number of staff. Total revenue is weekly revenue times the number of weeks in scope. An annualized view extrapolates to 52 weeks:
The scenario table applies multipliers of 0.5×, 0.75×, 1.0×, 1.25×, and 1.5× to your current units, subscribers, or hours to show how revenue scales at different volumes — useful for setting targets, modeling growth, and stress-testing financial plans.
Gross Revenue
The total value of all sales before any deductions — discounts, returns, taxes. It represents the maximum top-line figure your business generates.
Units × PriceNet Revenue
Gross revenue minus discounts and allowances. This is the actual revenue recognized after commercial deductions and is the standard 'revenue' figure on financial statements.
Gross Revenue − DiscountsRevenue After Tax
Net revenue after deducting sales tax or VAT. Important for businesses that collect and remit VAT — the tax collected is not actually income for the business.
Net Revenue × (1 − Tax Rate %)MRR (Monthly Recurring Revenue)
The predictable revenue generated each month from active subscribers. MRR is the fundamental metric for subscription businesses — it determines burn rate, payback period, and valuation multiples.
Subscribers × Price/SubscriberARR (Annual Recurring Revenue)
MRR multiplied by 12. ARR is the annual equivalent of your subscription revenue stream, used in SaaS valuations and financial projections. ARR ignores churn and is a forward-looking metric.
MRR × 12Churn Rate
The percentage of subscribers who cancel each month. Even a 2% monthly churn compounds to a ~22% annual churn. High churn can dramatically reduce total subscription revenue over a 12-month period.
Lost Subscribers ÷ Starting Subscribers × 100Annualized Revenue
A projection of annual revenue based on current performance. For product sales: Net Revenue × 12. For services: Weekly Revenue × 52. Useful for comparing performances across different measurement periods.
Period Revenue ÷ Period × 12 (or × 52)Revenue per Unit
The average revenue generated per unit sold, per subscriber, or per billable hour. Tracking this over time reveals pricing power, discount trends, and customer upgrade patterns.
Net Revenue ÷ VolumeWhat is the difference between revenue and profit?
Revenue is the total money generated from sales before any costs are deducted — it's the "top line" on an income statement. Profit is what remains after subtracting all costs (COGS, operating expenses, taxes) — it's the "bottom line". A business can have high revenue but zero (or negative) profit if costs are too high.
What is the difference between gross revenue and net revenue?
Gross revenue is the total sales value before any deductions. Net revenue removes discounts, promotional allowances, and returns from gross revenue. Net revenue is the figure reported as "Revenue" on formal financial statements under GAAP and IFRS.
What is MRR and why does it matter?
MRR (Monthly Recurring Revenue) is the predictable, normalized monthly revenue from active subscriptions. It's the lifeblood metric for SaaS and subscription businesses because it determines cash flow predictability, subscriber lifetime value, and is the primary input for valuation models (typically 5–15× ARR for high-growth SaaS companies).
What is a good churn rate for a subscription business?
For B2B SaaS, monthly churn below 1% (< 12% annually) is considered healthy. For B2C subscriptions, 3–5% monthly churn is more common. Even a 2% monthly churn compounds to ~22% annual churn — meaning you lose roughly 1 in 5 customers per year, requiring constant new subscriber acquisition to maintain revenue.
How do I calculate annual recurring revenue (ARR) from MRR?
ARR = MRR × 12. For example, if you have 500 subscribers paying $50/month, your MRR is $25,000 and your ARR is $300,000. Note: ARR ignores churn — it represents the annualized value of your current subscriber base if no one churns. Use our subscription mode with churn rate to model realistic annual revenue.
How do I calculate hourly service revenue for multiple staff?
Use Services mode: enter your hourly billing rate, billable hours per week, and the number of staff. Weekly Revenue = Hourly Rate × Hours/Week × Staff Count. For example, a 3-person team billing $120/hour for 35 hours/week each generates $12,600/week and $655,200/year.
What's the difference between revenue and turnover?
In most contexts, "turnover" and "revenue" are used interchangeably — both refer to total income generated from business activities before deducting any costs. In the UK and Australia especially, "turnover" is the preferred term. The US accounting standard uses "revenue" or "net sales".
How does a discount affect revenue?
A discount reduces gross revenue to net revenue. For example, offering 10% off on $100,000 in gross sales reduces net revenue to $90,000 — a $10,000 reduction. While discounts can increase volume, they must increase it proportionally to maintain total net revenue. Use this calculator's scenario table to see how much volume growth you need to offset a discount.
Calculate your break-even point in units and revenue instantly. Supports Units mode (price & variable cost per unit) and Revenue mode (variable cost ratio). Includes contribution margin, margin of safety, target-profit analysis, and a profit/loss scenario table.
Calculate gross profit, operating profit, net profit, profit margin %, markup %, ROI, and break-even point. Supports Simple mode (revenue vs costs) and Per-Unit mode (price, cost, units sold). Includes scenario analysis table and step-by-step breakdown.
Measure the return on your marketing investment with three modes: Basic (spend vs revenue), Campaign Comparison (compare multiple channels side-by-side), and CLV Mode (customer lifetime value vs acquisition cost). Outputs ROI %, ROAS, break-even ROAS, CLV:CAC ratio, payback period, and per-campaign breakdown.
Calculate Customer Acquisition Cost (CAC) across three modes: Basic (total spend ÷ customers), Channel Comparison (compare CAC by marketing channel), and Blended (add CLV for CLV:CAC ratio, payback period, and contribution per customer). Includes efficiency ratings and benchmark targets.
Convert short MP4, WebM, MOV, AVI, MKV, and other video clips into GIFs online with trim controls, frame-rate options, and private in-browser processing.
Create animated GIFs from a sequence of images online with per-frame delay, output width, loop count, and private in-browser processing — no upload required.
Convert an animated GIF into a compact MP4 or WebM video file online with output width, duration, and FPS controls — processed entirely in your browser, no upload required.
Convert an animated GIF into a compact WebM video file online using VP9 or VP8 — output width, duration, and FPS controls with private in-browser processing, no upload required.